bHive Buzz

Listen. Learn. Leverage.

Brand communication is no longer a one-way street between your business and your audience. Web 2.0 technologies such as audio/video sharing sites, forums, social media, and peer-to-peer networks have changed the way people and communities interact with each other. These interactions provide a platform for people to share any experience – including information about your brand and products – in a manner that can spread at lightning speed over the Internet. This adds a new dimension to your brand communication that you now no longer directly control.

bHive’s Buzz platform helps brand managers to be plugged into conversations on the Internet for their products and services. The Buzz product allows the brand manager to keep an ear tuned on conversations spreading virally over the Internet, effectively monitoring any positive reviews, news, and experiences that bloggers and community share with each other. With the signals amplified for you, you can quickly disseminate that content to audiences that are listening through your channels – fresh content from a neutral source that your audience will trust.

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