Web Content Management

Context is prime. Modalities are mere enablers.

Is it a stretch to say organizations continue to be confused about or caught in analysis-paralysis when it comes to document management and web content management (WCM)? The former is about digital housekeeping while the latter is all about publishing the content that matters in the context where it makes sense. After all, the ultimate objective is to ensure that the killer content you create and own delivers added value, whether it is to entice a prospect, make a sale, or offer a service. It is only by delivering this value where it is needed that companies can have a successful web presence.

At bHive, we understand this distinction between mere document/data management and WCM. Our track record includes glowing recommendations about our skills in implementing and managing several content-rich sites for large communities. Moving forward, we believe in adding further value by enabling WCM environments that allow customers to publish the right content within the right context for the right person.

To make this happen, we work with our customers to formulate and roll-out control vocabularies and metadata schemas so the focus shifts from being modal (e.g., blog post, webcast, whitepaper) to topical (say, Storage Optimization for SMBs). So when a (SMB) user visits your site or searches online seeking answers for her/his contextual topic (Storage Optimization), the right content gets served up, regardless of its modality. And, we can make this possible on any of your web pages where it is needed – product page, community forum, search or microsite.

And the icing? We are strong proponents of content reuse and self-reliance for managing web content. Learn how we can help make your silo’d content flow and empower you to publish your killer content per your schedule and not someone else’s (without any need to wait for IT or technical support).