Subscription Center

As you like it. As your audience likes it

A well-designed subscription center is a critical step towards a well-managed web presence. The subscription center provides a one-stop look into your audience’s ongoing relationship with your company. An engaged audience typically uses the subscription center to “control” information flow from you to them, which is important in a world where information and content can overwhelm even the most acute insomniac.

On the flip side of the coin, the subscription center tells you a lot about a prospect as well. Depending on whether a particular prospect may throttle up or throttle down the content they receive from you, you can determine their position in your sales cycle. Who constitutes the most engaged audience? What content is working (or not) for a particular profile? How often do they change what they receive from you?

bHive Software’s Unified Subscription Center helps you consolidate your audience’s subscriptions across multiple engagements and channels in one place – you guessed it…on salesforce.com. You can also quickly create and deploy custom registration forms for events, microsites, and email campaigns, without the need for technical support from IT.

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